"From the streets of New York, to London, influences from this time and cities are evident throughout the collection. From vibrant graffiti inspired pieces, punk-themed prints, bold, eye-catching graphics, unanticipated explosions of color, and iconic referenced pieces that fans of the brand have grown to love and expect. JOYRICH's take on the street culture of the 70's will have everyone revisiting a time when self-expression, revolt, and freedom of fashion meant everything." - JOYRICH

i love discovering new stores.
i went shopping on melrose ave in LA and i discovered my new, fun, quirky and nostalgic place to shop.
first of all , the outside of the store is absolutely gorgeous and covered in vines and roses. i didn't know what to expect inside but ohhhh shit, the visual merchandising was SICK WITH IT. i took a few snap shots of what the store looked like.

find out more info on joyrich:
joyrich blog
joyrich website

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