Humberto Leon and Carol Lim founded Opening Ceremony as a concept boutique to fuse their love of fashion and travel, and their womens SS12 collection encapsulates this twofold passion. They’ve gained inspiration from how different cultures celebrate summer music festivals around the world and translated this into their garments. Influence from Argentina can especially be seen in the use of colour and the attention to craft and folk art elements like raffia, beading, embroidery, crochet and hand painted heels. The rest of the collection is equal parts feminine (seen through pastels, gauzy dresses, big blossoms for the hair), sporty (such as the fluroescent leather trim and metallic crepe de chine), and your cool older sister being a badass in the 90’s (the gingham bomber jackets, chunky patent boots and halter neck dresses).
check out their spring/summer '12 lookbook video.
Directors: Bruce Thierry Cheung & Andinh Ha
Creative Director: Su Barber
Photographer: Tim Barber
Featuring: Camille Rowe, Daiane Sodré, Hyoni Kang
Stylist: Sara Moonves
Hair: Dennis Lanni
Makeup: Frank B
Photo Animation: Kate Tsang
Camera Operator: Brendan Burdzinski
Music Supervision: Shruti Ganguly
Song: "Stinging Nettles" by Hortlax Cobra
(images via: oyster magazine)