chanel's new "jersey" perfume

les exclusifs de Chanel.

apparently, chanel loves the garden state ;)

if you're thinking why would the house of chanel name their perfume jersey? they're not talking guido's here they're talking fabric. one of coco chanel’s great innovations was to take cotton knit jersey, a fabric previously utilized primarily for men’s undergarments, and use it to create thoroughly modern separates for early 20th century women, thereby relieving of them of the bondage of belle epoque corsetry. the new jersey perfume pays homage to this revolutionary moment in fashion history.  

its going to be hard to get your hands on a bottle of jersey chanel. bottles are constantly being sold out and im dieing to get my hands on this. im jersey grown, born and raised. i'm absolutely loving this!

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